Terms & Conditions
Terms & Conditions
By using our website, purchasing products, or using services provided by Pure Defiance, you agree to the terms outlined below.
Last Updated: 08 March 2026
Welcome to Pure Defiance. These Terms & Conditions govern the use of our website, purchases made through our store, and services provided under the Pure Defiance brand.
By accessing this website, placing an order, or using any services provided by Pure Defiance, you agree to be bound by these Terms.
1. About Pure Defiance
Pure Defiance is a trading name of Brett Cooke, operating as a sole trader in the United Kingdom.
Pure Defiance provides fitness coaching, gym equipment, clothing, and sports nutrition products through its online store and associated services.
Contact: info@puredefiance.co.uk
2. Eligibility
- You must be at least 18 years old to purchase products through our website.
- Coaching services are intended for individuals aged 16 years and above.
- Where the participant is aged 16–17, parental or guardian consent may be required depending on the policies of the training facility.
3. Orders & Order Acceptance
All orders placed through the Pure Defiance website are subject to acceptance and product availability.
An order confirmation email does not constitute acceptance of the order. Pure Defiance reserves the right to cancel or decline orders where necessary, including pricing errors, stock issues, or suspected fraudulent activity.
4. Third-Party Products
Pure Defiance sells products manufactured by third-party brands and suppliers.
Product ingredients, specifications, safety guidance, and warranties are provided by the manufacturer.
Customers should always read product packaging, instructions, and allergen information before use.
5. Supplements
- Food supplements are intended to supplement the diet and should not replace a varied and balanced diet.
- Supplements are not intended to diagnose, treat, cure, or prevent any disease.
- Customers should consult a healthcare professional before use where appropriate.
- Customers are responsible for checking ingredients and allergen information before consumption.
6. Responsible Supplement Use
Pure Defiance promotes responsible and informed supplement use.
Supplements should be used alongside proper training, nutrition, recovery, and a healthy lifestyle.
Pure Defiance does not promote unrealistic expectations or misleading claims regarding supplement effectiveness.
7. Commercial Equipment Terms
Delivery times for gym equipment are estimates and may vary depending on supplier availability and logistics.
Customers should inspect equipment upon delivery and report any damage or issues within 48 hours.
Risk transfers to the customer upon delivery to the specified address.
8. Product Results Disclaimer
Results from supplements, coaching services, or fitness equipment vary between individuals.
Pure Defiance does not guarantee specific physical or performance results.
9. Coaching Services
Clients participating in coaching services may be required to complete a Physical Activity Readiness Questionnaire (PAR-Q).
Exercise and physical training involve inherent risks which participants accept voluntarily.
10. Intellectual Property
All content on the Pure Defiance website, including text, branding, graphics, product descriptions, and images, is the intellectual property of Pure Defiance unless otherwise stated.
Content may not be reproduced, copied, or distributed without written permission.
11. Brand Ownership
Pure Defiance is a brand and trading name owned by Brett Cooke.
Unauthorised use of the brand name, logo, or visual identity is prohibited.
12. Limitation of Liability
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence or any liability that cannot legally be excluded.
Pure Defiance shall not be liable for indirect, incidental, or consequential losses arising from the use of our products or services.
13. Acceptance of Terms
By using this website, purchasing products, or engaging with Pure Defiance services, you confirm that you have read and agreed to these Terms & Conditions.
14. Force Majeure
Pure Defiance shall not be liable for delays or failure to perform obligations due to circumstances beyond reasonable control including natural disasters, supplier disruptions, strikes, transportation issues, or government restrictions.
15. Governing Law
These Terms & Conditions are governed by the laws of England & Wales.
Any disputes arising in connection with these Terms shall be subject to the jurisdiction of the courts of England & Wales.